What personal data do we process, as well as the type and purpose of use?
When visiting the website:
For most of our service offerings, no processing of personal data is required. You can therefore visit our website without telling us who you are.
We only collect and process access data that your Internet browser automatically transmits to us for technical reasons to provide the website. Depending on the access protocol used, the protocol data record contains general information with the following contents:
- Your browser version
- your operating system
- the website you were previously on, if it contains a link to the ALUCA website.
If our website uses cookies, the web server also stores this information. This also applies if you access our website with a mobile device, such as the browser of a cell phone.
As a rule, this data does not allow any direct inference to your person and is processed to improve our website offering. The legal basis for the processing of your personal data is a legitimate interest, Art. 6 para. 1 letter f DS-GVO. We have a legitimate interest in presenting you with a website optimized for your browser and in enabling communication between our server and your terminal device
When using the contact form:
Purpose of data processing
The processing of personal data serves us to process the contact request. If your request is for the conclusion of a contract or in connection with an already concluded contract, then the processing of the personal data serves us exclusively for the fulfillment or initiation of the contract.
The following data is collected:
- First name,
- last name
- Postal code
- City
- E-mail
- Telephone number (optional)
- Your message
Legal basis for data processing The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO (legitimate interest). The legitimate interest lies in ensuring that your request is processed promptly by our company.
If the request is directed towards the conclusion of a contract or if the request is related to an already concluded contract, the legal basis for the data processing of the personal data processed in the course of sending a request via our contact form is Art. 6 para. 1 p. 1 lit. b DSGVO (implementation of pre-contractual measures/fulfillment of a contract).
For personal data that you provide to us voluntarily, Art. 6 para. 1 lit. a DSGVO (consent) is the legal basis. You can revoke your consent at any time with effect for the future.
Duration of storage
The above data will be deleted as soon as they are no longer required to achieve the purpose of their processing. For the personal data sent by e-mail or the contact form provided, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the relevant facts have been conclusively clarified.
If the legal basis for data processing is consent, the data will also be deleted if you have revoked your consent.
To whom do we transfer your data
To process your contact request, we transmit your request internally at the responsible party to the relevant departments. If you also inform us of the country that concerns you, we can process your inquiry even faster by forwarding your contact request to the distribution partner or group company responsible for this country.
The legal basis for the data transfer to the distribution partner or group company is your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO, as you indicate your country voluntarily. You can revoke your consent at any time with effect for the future.
If your contact request serves to initiate a contract or concerns contractual issues, the legal basis for the data transfer is Art. 6 para. 1 p. 1 lit. b DSGVO.
When ordering a newsletter:
If you are interested in our newsletters, you have the option to voluntarily give your consent to receive newsletters. We apply the double opt-in procedure. This means that we will only send you the newsletter if, after sending a confirmation link to the e-mail address you provided, you confirm by means of a link contained in this e-mail that you wish to subscribe to our newsletter.
After delivery of a confirmation link by e-mail (double opt-in) to the e-mail address you have provided, we will use your e-mail address exclusively for sending our newsletter.
The following data will be collected by us in the process:
- Salutation
- First name and last name
- E-mail address
Purpose of data processing The sole purpose of processing the personal data is for us to provide our newsletter to your specified e-mail address in order to inform you about news and offers.
Legal basis for data processing
The legal basis is Art. 6 para. 1 p. 1 lit. a DSGVO (consent). You can revoke your consent at any time and without giving reasons.
Duration of storage
We store your personal data at the longest until you revoke your consent.
To whom do we transfer your data
The newsletter dispatch is carried out by the service provider: Sendinblue GmbH (formerly Newsletter2Go).
This website uses Sendinblue to send newsletters. The provider is Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany. Newsletter2Go is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of receiving newsletters is stored on Sendinblue's servers in Germany.
If you do not want Sendinblue to analyze your data, you must unsubscribe from the newsletter. You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter.
Data analysis by Sendinblue
With the help of Newsletter2Go, it is possible for us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked on particularly often.
In addition, we can see whether certain previously defined actions were performed after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.
Sendinblue also allows us to subdivide ("cluster") newsletter recipients based on various categories. In this way, the newsletters can be better adapted to the respective target groups.
We have concluded an order processing agreement with this service provider to protect your data.